Introduction: Creativity Merging with AI
With the advent of the digital revolution, AI tools have become more accessible and of course, free of cost. In this rapidly evolving world of creativity, staying ahead of the curve is not just a choice; it’s more like a necessity.
With a plethora of possibilities, AI is often used to manage mundane tasks or even difficult ones, helping us to save time, build efficiency, and improve productivity! With the innovation of AI, humans have tended to optimize and provide maximum outcomes in less time. AI can meticulously interpret more complex data and produce content that aligns with the user, providing an array of options to pick!
The evolution of AI in design and branding has brought an unprecedented wave of creativity and amplifying results in the digital industry. Generative AI can edit any image and generate content that can simplify time-consuming tasks such as background removal, color correction, and image retouching — all just a click away!
AI’s Role in Enhancing Marketing Segment
1. Enhancing Story Narratives
How many of us are bored with the monotonous stock images available everywhere and boring visual narratives that are time-constrained illustrations? By leveraging AI in graphic designing, you can generate original AI-curated photos and bring your imagination into reality!
2. Efficiency and Authenticity
Without the invasion of privacy and preserving an artist’s authenticity these AI tools deliver high quality and beautifully executed creative work in a short time! With the help of NLP, generative AI customizes everything from aesthetic to minimalism to funky, to some cool designing and providing much more.
Transformation of Creativity with AI Tools
STORYLAB. AI
Keeping up with the latest trends and continuously staying relevant can be tough! Well, this AI tool can provide unlimited content for your better marketing strategies and generate better reach and engagement. Storylab. AI was launched by Brian Cohen and Erwin Lima in 2021. With the mission to empower every individual, this AI tool uses a combination of text, images, videos, and audio to provide a 3D perspective, making it an ideal space for people to express themselves, share their perspectives, and connect with others.
Key Features:
- Generating Ideas
Effective storytelling is essential to resonate with the audience and help the organization to attend to their goals, Storylab is designed to help entrepreneurs better engage with the audience. It assists in the content creation across various social platforms such as blog content, article writing, social media captions, Pinterest descriptions, packaging, and much more!
Storylab can help an entrepreneur track engagement metrics, such as views, likes, and comments, to understand how their stories are performing.
- Customize Templates
From generating customized templates to creating different styles and genres, encouraging creativity and innovation. Storylab is fun and extremely simple to use!
PODCASTLE
We notice significant growth in the podcast industry. According to the Riverside report, “there are more than 420 million podcasts”. This AI tool is specifically designed for podcasters, content creators, and businesses that produce audio content. It empowers creators and teams to create, edit, and publish audio and video content in a single streamlined platform. Podcastle was launched by Artavazd Yeritsyan in 2020.
Podcastle offers powerful tools and features to streamline podcast production and enhance audio quality. It generates over 7000 royalty-free music and optimizes listener engagement.
Key Features:
- Text to Podcast
With its unique features, this AI platform converts text to a podcast. Users can convert their favorite news or stories and articles to podcasts. Since it’s NLP (Natural Learning Process) this AI can adapt and learn human behavior, therefore it provides a human-like voice to the podcast. It saves time and removes repetitive tasks. This AI tool can manage the entire process from intros to ad segments and voice-overs, all at once!
LEONARDO. AI
How many of us are still in the loop of using Google as the main source to search images and videos? Well, this AI tool is designed for the creative heads!
From generating professional-like images and videos to generating artwork in various artistic styles. Leonardo. AI was founded by Andrew Ng, a well-known AI researcher, and entrepreneur, in 2019, since then this AI tool has been booming in the creative industry!
From creating exceptional portraits to fantastical scenes, this AI tool provides unparalleled speed and style to elevate creative projects within a minute. From image editing to the amalgamation of ideas with creativity, Leonardo. AI is a must-have! Over 470,000 models have been trained to date so anyone can fine-tune their custom designs.
Key Features:
- AI Art Generator
Leonardo is a safe space for designers, artists, game developers, and those who are passionate about art! One can customize their images by adjusting parameters such as color palette, texture, composition, and other factors. From generating illustrations of high quality to creating a unique art piece, this AI tool enhances visual storytelling and creation within no time!
HEYGEN
A savior for screenwriters, journalists, authors, and artists. If you’re suffering from writer’s block or trying to create content that saves time and efficiency then this AI tool is a must!
HeyGen was founded by Ridhish Talwar in 2020 and was designed to create personalized dynamic and creative video content just from a mere text input!
HeyGen AI’s can comprehend meticulous linguistic patterns, evaluate information, and draw logical conclusions through neural network and machine learning methods. This tool challenges the traditional notion, writes exceptional scripts and dialogues, and generates catchy and funky headlines.
Key Features:
- Multilingualism
French or Japanese! HeyGen can generate more than over 30 professional voiceovers in minutes breaking all shackles of the language barriers. HeyGen is a versatile tool and can automatically generate a wide range of materials. From product demonstrations to FAQ sessions that can be delivered by lifelike avatars. These avatars are making digital content more engaging and fun for the audiences.
Descript
A new breeze to the video editing and podcast industry! Descript is a revolutionary AI-powered audio and video editing platform that simplifies the media editing process. With Descript, users can effortlessly transcribe their audio and video files into editable text, allowing them to make precise modifications to the media clips by simply editing the text.
Descript is designed to remove filler words and silent gaps with a single click and provide seamless visual screen and webcam recording capabilities for creating engaging presentations and video messages. Moreover, Descript can improve audio quality by removing any unwanted background noise, hum, and other distortions.
Key Features:
- Simple and Effective
If you fumble and make errors, then Descript has got your back!
Descript is designed to edit audio or video that scans the transcripts, highlights hundreds of instances of filler words like um, ops, and ahh, and removes all of them in a single click. This AI is so advanced and reliable that it helps the editors save time and add some unique things to their work. Descript supports many languages including French, German, Spanish, Danish, Polish, Italian, and many more!
Conclusion: AI Redefining Creativity
AI isn’t just about finishing mundane tasks and streamlining workflows; it can ignite a creative fire and help generate variations on existing ideas, brainstorm new concepts, and even compose music.
Creators can use and leverage these tools to tailor their content, resonate with specific niches, optimize content, and build a more engaged and loyal following. Generative AI can be used to develop highly customized content. According to a user’s preference, it can generate accurately tailored stories that resonate with the audience, therefore, increasing the brand’s reliability and loyalty.
As Elon Musk said, “Generative Al is the most powerful tool for creativity that has ever been created. It has the potential to unleash a new era of human innovation.”
